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Free, 13 pages

Two businesses.
Same profit. One is broke.

$1M to invest, two ways to spend it. After 20 months both have made exactly $3M. At month 10 one of them has the original million back and the other has it sitting on a shelf.

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Month 10Same $2.5M on paper
Luxury handbags$2M cash, $500K stuck20 months to sell through. The capital is not yours again until the end.
Fast fashion$2.5M liquid10 months to sell through. The original million is already back and working again.

Why it matters to a CFO

Profit says what you earned. It does not say when.

Both businesses report $3M after 20 months. A P&L cannot tell them apart. The difference is when the capital comes back, and that decides whether you can reinvest, pay down debt, or survive a slow quarter.

It is also the difference an investor looks at first: inventory turnover and the cash conversion cycle, not margin per unit.

And the risk is not symmetrical. If demand slows, the business holding 20 months of stock is exposed. The one clearing in 10 is not.

Who this is for

You are profitable and there is never any cash.

If margin looks healthy while the bank balance argues, the answer is usually not in the P&L. It is in how long your capital is trapped before it comes back, and in which product lines are doing the trapping.

Put your own figures in the slow-moving calculator

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